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How To Be Creative

“Good ideas alter the power balance in relationships,that is why good ideas are always initially resisted” - Hugh MacLeod

MacLeod, a marketing executive (obviously someone with plenty of creativity), gives his 26 tried-and-true tips for being truly creative.

I just started on this 49-page slideshow a few minutes ago, and I already find it fascinating. To quote some of MacLeod’s tips:

• Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted. Good ideas come with a heavy burden. Which is why so few people have them. So few people can handle it.

• Your idea doesn?t have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more it will change the world.

• If you try to make something just to fit your uninformed view of some hypothetical market, you will fail. If you make something special and powerful and honest and true, you will succeed.

I’m going to try and finish this over the break, hopefully squeezing out some creative juices in the process.

Read MacLeod’s How To Be Creative