Do You Sense the Irony in This Ad?

I don’t know about you, but there’s something odd about seeing a huge funeral services ad placed right next to a subway track with the words “come a little closer”.

Come a little closer, as in towards the ad — which would, as a result, give the innocent bystander a horrible, gory death?

Or come a little closer, as in uniting and comforting families after they’ve lost their loved-ones?

International Marketing

This is exactly why companies must research and find out about the many different aspects of foreign culture before entering into unknown territory. This would prevent situations like this from occurring.