Archive for the 'Current Events' Category

McDonald’s, Coca-Cola, and Obese Olympics: A Public Health Threat

I love watching the Olympics, especially final competitions for Pairs Free Skating and Short-Track Speed Skating. There is a very touching story behind Shen Xue and Zhao Hongbo, the free skating gold medallists: having been partners on ice for nearly 18 years, the happily married couple retired in 2007, but made a glorious return to the Vancouver Olympics with a mean age of 33.5 to glide in Adagio in G Minor and claim their well-deserved gold medal.

I dislike the Olympics as a medium for promoting the consumption of junk food. As there are numerous factors associated with individual input/output differences in energy storage and utilisation, by no means am I suggesting that the consumption of junk food is the sole cause of obesity. However, junk food that is quickly delivered, cheaply produced, and heavily marketed to viewers in the name of sport is unacceptable and is a significant threat to the health of the population. The encouragement of consuming such food items through the association of such products with the Olympics would likely increase the incidence of obesity and result in poorer quality of life for the population.

As most of us are aware, the Obesity epidemic is ravaging through North America and much of the developed world. Evidently, obesity is a major contributor to the current leading causes of death, including heart disease and stroke. Take the following figure from the United States, for example, where the incidence of Obesity has risen and continues to do so at an alarming rate:

Fundamental Principles of Olympism

According to the Olympic Charter:

Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example and respect for universal fundamental ethical principles…

Both McDonald’s and Coca-Cola are major sponsors of the Olympics.

When advertisements from such corporations are fed to millions of unsuspecting viewers on television every 15 minutes during the Opening Ceremony, every 7 minutes during the pairs free skating competition, every 2 minutes during clips of news briefing or highlights of the Olympics, Olympism cannot be accepted as valid philosophy of life.

I struggle with distinguishing Olympism from its corporate cousins. I question this “philosophy” of life — a McMeal and can of Coke with its artery-clogging, hypertension-causing, teeth-rotting goodies. I worry for the flawed logic in combating diseases of affluence, where mountains of cash are spent and health care resources drained while Ronald McDonald mingles with Ilanaaq, Sumi, Quatchi, and Miga in urging the population to become more obese.

Indeed, this is “blending sport with culture and education” at its best. The same cannot be said about “respect for universal fundamental ethical principles.”

Newspaper Articles: A Sociological Perspective

Culture

In “Commercialization of Art Broadens Its Impact,” Emily Ross discusses the increasing accessibility of art to the public and its potential to enrich our lives and communities. As common symbols of expression and creativity to all cultures, art is a culture universal and an integral part of our non-material culture. By highlighting its increasing accessibility to “lowbrow,” Ross has demonstrated the occurrence of cultural integration in our society, where high culture, popular culture, and even subculture such as “graffiti-inspired art” are moving towards a “general brow”, empowering and enriching our lives and communities.

Robert Worth examines the material culture of traditional Yemenis architecture in “After Shaking Off Medieval Sleep, Yemen Finds Dreamland of Architecture” from a multicultural perspective. Constructing buildings with traditional means not only preserves Yemen’s culture, but also support the beliefs and values that favour traditional methods, such as the cooling effects during summertime. Despite the cultural lag that occurs while modern shops occupy the “cultural heart” of the Old City, continuing means of employing traditional construction technology has ensured the cultural transmission of the building trade for “hundreds of years.”

Kathy Li authors “Vancouver Asian Film Festival” and explores its history, purpose, and significance in Vancouver. Discouraging the ethnocentric “martial arts stereotype,” Li examines the festival from a multicultural perspective that promotes better understanding of Asian culture in our society through a cultural relativist approach. Indeed, this film festival serves a purpose of cultural integration and broadens “Asian culture perspectives” beyond popular culture stereotypes.

In “Canadian Soldiers Wage a Subtle Battle in the Taliban Heartland,” Matthew Fisher reports on the Canadian military’s efforts of engaging the Afghan people through multicultural and cultural relativist means in order to achieve military goals. There appears to be a change in tactics, ones that contradicts the military’s believes and values of being “ready for war.” Despite an ideal culture of being “honest” with a presence to “assist,” Gwynne Dyer’s theories of socialisation suggest otherwise, where we understand that the real culture of the military is, in fact, more violent and aggressive, which leads us to the next topic on socialisation.

Socialisation

Gwynne Dyer wrote a strong and slightly satirical commentary titled “U.S. Radicalizing its Muslims.” The socialisation of Muslims in America into radical militants is the result of mass media coverage, peer group influences, and personality changes associated with the American invasion of Muslim countries. Dyer suggests that the U.S. media plays a role in the socialisation by avoiding the “obvious fact” that foreign invasions have repercussions. It can be argued that radicalised individuals have been gradually socialised by society, their peer group and significant others — in reaction to external events — to the extent that their personalities and superego have been altered to agree with more radical beliefs.

Charlie Savage discusses the implications of transforming an Illinois-based prison into a facility used to house detainees from the Guantanamo Bay detention camp in “Illinois Prison May Be Path To Closing Guantanamo.” If the plan is approved, the total institution would be effective in isolating inmates from the rest of society and maintaining manipulative control by administrative staff. The 200-cell compartments would maintain “strict control” of inmates, and with the aid of sophisticated surveilance equipment, it would strip away the inmate’s established identity. Furthermore, plans of converting the prison into an institution with a beyond-Supermax specification that allows “individual confinement and isolation” would be effective in reconstituting a new sense of self.

In an article titled “You Gotta Have Faith,” Amy Chan confronts the reality of rejections in relationships and advises readers to not accept a rejection by a significant other personally through accepting themselves as they are. George Herbert Mead states that interacting with others is key to developing a socialised self, which is often done through the exchange of symbols. In her article, Chan reveals personal coping strategies that were developed as a result of being socialised with multiple relationship failures. Chan’s subjective element of the self, the “I”, was initially full of doubt and uncertainty. However, she has come to realise, and now even advises others, that one ought to be accepting of the way one is — demonstrating an understanding of the self that requires imagining from the other’s point of view.

In “Twilight Relationship Unhealthy, Professors Says,” Sandra McCulloch disscuses the film’s implications of socialising young people. By portraying an “unhealthy relationships” between the sexes, the film allows young viewers to potentially engage in observational learning through imitation, play, and games. Since we refer to the generalised other in evaluating ourselves, the film’s popularity is able to socialise a large number of viewers into believing that relationships portrayed in Twilight are normal or part of widespread cultural norms. This article also addresses various other issues: gender and power imbalance; social interaction and roles; the mass media’s ability to influence; the degree to which popular culture defines our standards of acceptability for daily living.

Social Interaction in Everyday Life

Dr. Davidicus Wong shares his experience as a family physician in “Family Physicians Need To Innovate” and examines the evolving role of this profession as innovations are adapted. Despite having a high achieved status, family physicians are “overworked” and “undervalued.” In such a circumstance, the physician’s role changes as innovations are implemented to address problems. With such innovations, the physician’s role set would also contain the roles of the therapist and administrator. One wonders whether role strain would occur, and whether the social interaction between physicians and patients would change.

In his humorous article titled “We’ve Become a Land of Hand-Scrubbers”, Mitch Albom points out our increased use of hand sanitisers. Evidently, some role ambiguity is presented as one is no longer sure whether to shake hands or to simply “nod,” causing a disruption in everyday social interactions. Furthermore, from the perspective of ethnomethodology, we are made aware of handshakes, otherwise an unconscious and routine practice. When the handshaking convention is broken, we then realise, as Albom stated, that the “old ways” are gone and replaced by Purell.

Craig and Marc Kielburger highlighted the shortcomings of the Convention on the Rights of the Child in their article titled “Countries Ratified Rights of Children, but Things Haven’t Changed.” Particular examples in the article highlight the extreme role conflict children suffer from in countries where poverty and war are widespread. As these children are burdened with the ascribed statuses of soldiers, sex slaves, servants, and family heads, they are often associated with negative master statuses. Ultimately, their development and social construction of reality are severely impaired.

The concept of themed on-campus residences are explored in “AMS Looks at Installing Themed Housing,” by Victoria Biernacik. It is evident that such a change in residences, from a source of “partying” and “social distuption” into “hubs of interactivity” would affect a resident’s personal space and role. One’s personal space would be affected because learning would not only take place inside the classroom, but inside residences as well — a space most frequently associated with relaxation and privacy. Also, Dramaturgical Analysis suggests that one may behave differently according to the setting. It is likely that the residents will gain a role set comprised of the tenant, student, classmate, and even tutor.

Media

Brian Stelter addresses the role of MSNBC and its progressive hosts in challenging the policies of President Obama through “Opposition, From Right and Left.” Contrary to the Hypodermic Needle model of broadcasting, MSNBC engages its audiences through an approach that encourages active and critical thinking. This is supported by the Active Audience Theory, which states that viewers internalise a preferred meaning through active interpretations and understanding of the content. It can be argued that viewers of MSNBC take a negotiated audience position — taking some parts of the message but critically examining others. The article also notes that MSNBC will shortly be sold by General Electric to Comcast and raises the question, in today’s economically volatile world, of the political economy of the mass media and the possibility of continued vertical integration.

In a case where students were prosecuted for conducting investigative journalism that resulted in the exoneration of numerous men, David Carr discusses the story in “Prosecutors Take Aim At Student Muckrakers.” According to Chomsky and Herman’s Propaganda Model, the legal pressures experienced by these students represent a form of Flak. Evidently, the students’ work was directly against the prosecutors’ interests. By threatening the students with legal actions, prosecutors act as a media filter in hoping to discourage such investigative journalism.

David Akin describes Stephen Harper’s recent visit to India in “Harper To Meet India’s Leading Man Today” and examines his sophistication in embracing India’s popular media stars. By meeting with Bollywood celebrities and touring the studio of a popular Indian reality show, Harper’s message may resonate with Indian Canadians, depending on their means of negotiating meaning. Stuart Hall’s Cultural Studies Paradigm suggests that audiences use an ideological template to encode, decode, and negotiate meaning. Depending on one’s existing background knowledge of the situation, one may take the dominant, negotiated, or oppositional audience position.

As the print media faces dramatic restructuring, Richard Perez-Pena discusses the implications of Newsweek’s reform in “Glimmers of Progress At a Leaner Newsweek.” As revenue models change for Newsweek, a business “heavily dependent on advertising,” its advertising strategy follows. With Advertising as a key filter of the media in Chomsky and Herman’s Propaganda Model, one wonders the extent to which power dynamics will shift between advertisers and publishers, especially during a time of “unprecedented shift in the economics.”

Gender

In his article, Michael White introduces us to female bartenders in Vancouver who thrive in the craft despite a occupying a traditionally male-dominated position. As a social construct, gender consists of norms and expectations that encourage sex-appropriate behaviour. Some male bar-goers, unfortunately, hold conservative, patriarchal, and sexist values, and often look down upon, question, and challenge the gender role of females as bartenders. However, females are beginning to assume “authority”  in the craft as their gender role slowly changes.

Diana Coulter’s article, “Fair Game or Beyond the Pale? Indian Men Adopt the Skin-Bleaching Trend,” focuses on the increasing numbers of Indian men who seek cosmetic skin-bleaching treatment. In “The Body Beautiful,” Beverly Matthews claims that girls confirm to a degree of power structure through their personal appearances, which are used to achieve social goals. Indeed, one Indian customer agrees that even for men, there is “more competition to look presentable in the corporate world today,” which confirms with Matthews’ idea that personal appearance is used to achieve social status and power, and to avoid costs associated with deviating from the norm. As well, these men judge themselves by imagining how others would perceive them, through an Imaginary Audience.

In “Men’s Dirty Secret: We’re Lazy,” Micah Toub reveals the intimate power structure in the house between men and women that defines gender roles and determines the sharing of domestic work. Not generalising that all men are “lazy,” Toub discusses the “identity costs” (or lack of) for men to engage in house work while examining the male role as an individual gender role orientation. This suggests that beliefs about appropriate gender roles are developed through socialisation over a lifetime. As well, examining this relationship from the micro level gender structure, we see that there is a correlation in the female-male interaction between a man’s contribution to housework and child care and a women’s “sexual attraction” towards him.

In Larry Goldenberg and Barry Rich’s article titled “The Men’s Health Crisis in British Columbia,” the authors discuss the health crisis through exploring social determinants of health for men and addressing the need to improve men’s health. By recognising that larger “societal and cultural” factors affect men’s health, the authors examine this inequity through the macro structure level of gender analysis, where the concept of self examination needs to be advertised, and structural investments to male-defined-approaches to health made. As well, from the individual gender role orientation basis, the authors suggests that middle-aged men need to “model” for young boys in order to refine and encourage the role of self-care for men.

Changing Filters of Print Media?

Mary, I was leaving a comment for you on your print media post, but it became multi-paragraphed. Instead, here’s a post.

Your post is very appropriate for my current state of mind. Right now, as I work on my sociology assignment, the table that I use in the Woodward library is covered by piles of newspaper clippings, with topics ranging from gender to the mass media. These clippings include articles from the Globe and Mail, Vancouver Sun, New York Times, 24, Ubyssey, Metro, Vancouver Courier, Province, Georgia Strait, West Ender… you name it.

After reading your post, and with all these papers in front of me, I was suddenly reminded of Noam Chomsky’s propaganda model, which suggests that filters in the media include factors such as ownership and advertising. Evidently, with the current decline in the print media, traditional forms of media ownership and revenue sources are rapidly changing.

Particularly with respect to your illustrated examples on the visual layout of newspapers, I wonder the following: how would the placement of advertising be affected; how would the relationship change between newspapers and advertisers; will there be a shift in power (i.e., if newspapers become more dependent on advertisers for income); how would the quality and “neutrality” of print journalism be affected/maintained?

I guess a real-life example would be reputable local papers like the Vancouver Sun and Province, which are being handed out for free, nowadays, at certain Canada Line stations during the morning rush hour. An interesting thing about these complementary papers, and also what differentiates them with ones delivered to your door, is that they are sponsored, prominently, on the front page. My conservative guess is that the advertising takes up about 20% of the front page space.

For our example, let’s use a travel agency as the primary sponsor. Since the advertising placement and methods of revenue generation have be altered (imagine how much the sponsor had to pay to cover the hundreds, if not thousands, of free copies of the newspaper), we ought to consider how the power balance has shifted. Perhaps the paper would previously generate revenue from a greater and more diversified number of advertisers, not to mention the readers.  Would The Vancouver Sun be willing to publish an article that has negative connotations towards the travel industry?

Note that we have not even touched the topic of ownership. With a considerable number of newspapers facing bankruptcy (e.g., San Francisco Chronicle), we are also expecting changes in ownership of print media. There are many questions associated with this, as well.

Oops. This post went a little bit longer than expected — and on a tangent.

What are your thoughts?

Mental Illness in Newspapers: Emerging Trends

Newspapers carry an important responsibility in informing the general public of current issues. Being an inseparable part of the news media, they have been identified as a major source of information and misinformation regarding mental illness (Yankelovich). By analysing articles through various time periods and examining the portrayal of mental illness, we see that newspapers have gradually reduced society’s stigmatisation by embracing scientific knowledge and responding to changing societal values.

Newspaper depictions of mental illness strongly influence personal experiences and legislative policies. As a popular form of literary publication, newspapers attract a large number of readers from diverse demographic groups. Numerous studies have shown that with such an impact, these depictions directly affect attitudes of the general public (Slopen). This results in a profound effect on the lives of those with mental illnesses – from their interpersonal interactions and self-conceptions to the mental health system and its associated policies (U.S. Department of Health and Human Services).

Society’s current perception of mental illness is highly different from that of the past. From the Middle Ages to the turn of the millennium, definitions of mental illness and its associated imagery have undergone a fundamental transformation. During the medieval period, mental illness was associated with moral corruption and weakness of the mind – many patients were jailed as criminals, and some were even put to death (Corrigan). Hundreds of years later, as recently as 1974, doubts still existed about the reality of mental illness (Slopen). However, with rapid scientific advances, it is clear now that a mental illness refers broadly to the varying degrees of cognitions, emotions, and behaviours that interfere with interpersonal relationships and functions required for work, at home, and in school (American Psychiatric Association).

Newspapers must engage in investigative and objective reporting of mental illness due to its prevalence and devastating effects. Mental illnesses are common to all countries of the world and cause immense human suffering (World Health Organization). Patients are often the most stigmatised, disadvantaged, and vulnerable members of society. Despite being inconspicuous, mental illnesses will affect one in five Canadians at some point in their lives (The Globe and Mail). With the majority of these cases being depression and anxiety, Canada will lose, on average, 35 million workdays and $51-billion worth of productivity per year (The Globe and Mail).

Through our analysis of newspaper articles, we find that the coverage of mental illness has proceeded in a more positive direction. Based mainly on The Globe and Mail articles through four time periods – the 1970s, 1980s, 1990s, and 2000s – there are, increasingly, fewer associations being made between mental illness and crime, and more efforts underway to address and educate the public’s awareness.

In newspaper articles from the 1970s, almost all reports of mental illness depicted images of violence or lunacy. Little attention was paid to its medical and social roots. Rather, an overall negative and discriminative message was conveyed. Titles such as the following are representative of the the period’s reporting: “Man accused of killing policeman is schizophrenic, doctor tells court” (Keating), “Used sword, knife to kill his mother, man is found insane” (The Globe and Mail), “Policeman going nuts as unwelcome guest takes over his station” (Cleroux), “MD says treating delinquents could be waste of time, money” (The Globe and Mail).

Clearly, little effort was taken in the 1970s to explore and address the patients’ medical conditions and well-being. These highly misinforming, unsympathetic articles created false stereotypes and constructed an association between psychiatric patients and violence. Current scientific knowledge shows, however, that most people with mental illness are not violent. They are usually victims, as opposed to perpetrators, of crimes (Myers).

Beginning in the 1980s, a changing perspective emerged: newspapers started to explore the science and policy behind mental illness. Common misconceptions were being debunked. Newly-published research topics were being brought into public awareness. Articles even paved the way for debate on mental health policy and protection for the ill. Titles like these were common: “New research thrust for schizophrenia could save billions” (Leitch), “Many prisoners mentally ill, study shows” (Makin), “Amend Mental Health Act, coroner’s jury recommends” (The Globe and Mail), “Protection for schizophrenics” (Beeby).

The 1980s was a period of enlightenment for newspaper-reporting on mental illness. Not only were there fewer negative, stigmatising depictions, but there also arrived the realization of a need for open discussion. By addressing the health, social, and political concerns of mental illness in society, sufferers of mental illness were beginning to be seen as vulnerable human beings – those who are most in need of society’s support and protection.

Newspapers in the 1990s used a more interpersonal and humane approach to cover issues related to mental illness. This led the popular culture to become more accepting of sufferers, as actresses and politicians, alike, shared their personal encounters with mental illness, for the very first time. Numerous films were made, and novels written. Many of these fictional and non-fictional accounts received positive reviews from newspaper columns and ranked highly on best-seller lists. After nearly two decades since the discriminative depictions, the public was, for the first time, given an opportunity to step into the lives of those with mental illnesses. Indeed, this cleared the path for another style of reporting in the new millennium.

Upon entering the 21st century, at unprecedented levels, newspapers engaged the public in raising awareness about mental illness. Extensive coverage examined its biological, psychological, and social-cultural roots. By doing so, newspapers demonstrated a positive, educational role in increasing the public’s understanding of mental illness. This also significantly decreased misconceptions and effectively reduced the public’s stigmatising attitudes. For example, in late 2008, The Globe and Mail dedicated a special portion of the newspaper to addressing mental illness in Canada. This special series, “Breakdown: Canada’s Mental Health Crisis,” examined a multitude of cases, from Obsessive Compulsive Disorder to Schizophrenia. In the large number of case studies that were presented, numerous personal experiences were elaborated, in detail, as were the impact of these individuals’ mental illnesses on friends and family. This special series also discussed the latest treatment options, medical breakthroughs, and changing health-care environments – from prison-like asylums to modern medical facilities.

A constant increase in scientific understanding has led to the gradual destigmatisation of mental illness. Clearly, the changing perspective of newspapers on the reporting of mental illness has advanced at a rapid rate, leading to changes in public awareness. Research findings over time have increased our understanding of mental illness. For example, the medical perspective recognizes the need for a mental illness to be diagnosed on the basis of its symptoms and cured through therapy, including treatment in a psychiatric hospital (Myers). Recent discoveries, aided by devices like the Functional Magnetic Resonance Imaging scanner, have given us insight into the abnormalities in brain structure and physiological processes. Aided by the medical and technological breakthroughs, we are now able to treat many disorders medically.

Newspapers have also taken an active role in popularizing newly-published research articles, leading to increased public interest. Most newspapers have a special section dedicated to science and health, with many research findings being simplified and interpreted to aid public understanding. This allows the general public to remain updated with current scientific thinking – otherwise they may not have sufficient background knowledge to fully appreciate the information. By easing the understandability and popularizing the results of current research findings, newspapers have effectively increased public interest, paving the way for an increasingly open-minded public attitude towards mental illness.

These factors combined have led to a social-cultural change in the gradual understanding and acceptance of mental illness. Newspapers have not only raised public awareness, but have also allowed society, as a whole, to view the world from a different perspective. This has resulted in changing perceptions and the willingness to engage mental illness in society not as an avoided burden, but as an overdue issue with much attention needed.

Works Cited

Amend Mental Health Act, Coroner’s Jury Recommends.” The Globe and Mail.Nov 11, 1989. p. A.17.

American Psychiatric Association. 4 June 2009. <http://www.psych.org/>

Beeby, June Conway. “Protection for Schizophrenics.” The Globe and Mail. Jul 31, 1989. p. A.7.

Cleriux, Richard. “Policeman Going Nuts as Unwelcome Guest Takes Over His Station.” The Globe and Mail. Sep 8, 1979. p. P.11.

Corrigan, P. W., Watson, A. C., Gracia, G., Slopen, N., Rasinski, K., Hall, L. L. “Blame, Shame, and Contamination: The Impact of Mental Illness and Substance Abuse on Family Members.” Journal of Family Psychology; 2006 Vol. 20 Issue 12, p239-246, 8p.

Keating, Michael. “Man Accused of Killing Policeman is Schizophrenic, Doctor Tells Court.”

The Globe and Mail. 16 May 1979 p. P.4.

Leitch, Carolyn. “New Research Thrust for Schizophrenia Could Save Billions.” The Globe and Mail. Dec 26, 1989. p. A.15.

Makin, Kirk. “Many Prisoners Mentally Ill, Study Shows.” The Globe and Mail. Nov 23, 1989. p. A.1.

MD Says Treating Delinquents Could be Waste of Time, Money.” The Globe and Mail. Apr 5, 1978. p. P.11.

Myers, David G. Psychology Eighth Edition. New York: Worth, 2006.

Slopen, Natalie B., Watson, Amy C., Garcia, Gabriela, Corrigan, Patrick W. “Age Analysis of Newspaper Coverage of Mental Illness.” Journal of Health Communication, 12:3–15, 2007.

U.S. Department of Health and Human Services. 4 June 2009. <http://www.hhs.gov/>

Used Sword, Knife to Kill His Mother, Man is Found Insane.” The Globe and Mail. May 2, 1978. p. P.5.

Yankelovich, Daniel. Public Attitudes Toward People with Chronic Mental Illness: Final Report. Princeton, NJ : Robert Wood Johnson Foundation Program on Chronic Mental Illness, 1990.

Psychology and International Relations: Operant Conditioning of North Korea

North Korea has been a popular topic in the news lately. We are seeing a gradual escalation in provocative behaviour. For example, North Korea’s recent test of a nuclear detonation shortly after a missile launch clearly sends out a message. What can account for this, I wonder. It is clear, however, that the actions taken to condemn North Korea — spearheaded by the United States, I may add — have, so far, not only proven to be ineffective in thwarting North Korea’s weapons program but have also been worsening the situation.

Let me borrow some concepts from introductory Psychology to examine the connections between this interesting interaction.

Operant Conditioning

The concept of Operant Conditioning is quite simple. Based on Thorndike’s Law of Effect, which states that a rewarded behaviour is likely to increase, Operant Conditioning uses reinforcement/punishment to increase/decrease a behaviour.

In a nutshell, when a reinforcement is applied, an organism’s behaviour is likely to increase:

  • Boy throws ball.
  • Puppies retrieves ball.
  • Boy rewards puppy with food.
  • Puppy associates behaviour (retrieval) with reinforcement (food).
  • Puppy’s behaviour is positively reinforced and likely to increase.

Punishment is entirely different from reinforcement. Punishment reduces the likelihood of a behaviour by applying an adverse stimulus:

  • Boy swears inside home.
  • Mom hits boy.
  • Boy associates behaviour (swearing) with punishment (hitting)
  • Boy’s behaviour is punished and…

Here’s the catch. Not exactly a Catch-22, but a catch nonetheless. Psychologists have found that punishment is ineffective for the following reasons:

  1. Punished behaviour will be suppressed and will occur elsewhere
  2. Punished individual will be fearful of the punisher, and will not understand the message, despite the punisher’s good intentions
  3. Punished individual will learn that aggression is an acceptable way of problem-solving
  4. Punished individual will become more aggressive
  5. Punished individual will develop “learned helplessness”

Learned helplessness is when an organism over-generalises one situation to all situations. This is often the case for depression sufferers and the reason why so many domestic-violence victims do not try to break free from their abusive environments.

What would this look like on the boy who was punished by his mother for swearing at home?

  1. Boy will learn to discriminate behaviour: swearing inside home will be suppressed, while swearing outside occurs freely
  2. Boy will become fearful of his mother and not understand her message and intention
  3. Boy will learn that aggression is an acceptable way of dealing with problems in life
  4. Boy will become more aggressive
  5. Boy will develop learned helplessness

As you can see, positive reinforcement prevails over punishment. Different patterns of positive reinforcement will not only lead to faster rates of learning, but also longer periods of retention.

North Korea

So, what can introductory Psychology teach us about North Korea?

As opposed to having their behaviours reinforced, North Korea is being constantly punished.

You may object, though, and say that North Korea is not a six year-old boy. True, but, the policies of North Korea are determined by human beings. Operant Conditioning and learning by association not only applies to humans, but also to all animals — even including the simplest animals, flatworms. These are evolutionary adaptations that increase an organism’s likelihood to survive and reproduce.

I am not at all surprised that North Korea is reacting in such a manner. Let us apply the rules of Operant Conditioning and see what is going on:

  • North Korea is impoverished and sees the world from a highly different perspective, to begin with
  • North Korea tests missile
  • UN applies strict economic sanctions on North Korea
  • North Korea associates behaviour (missile-launching) with punishment (sanctions)
  • North Korea’s behaviour is punished and…

After punishment comes the following:

  1. North Korea learns to discriminate behaviour and carries out tests in secret, deviant forms
  2. North Korea becomes even more fearful of “the West” — predominantly the United States — and does not understand the message (fear leads to increased hatred)
  3. North Korea learns that aggression is an acceptable way of dealing with problems
  4. As a result, North Korea becomes more aggressive, leading to increased verbal threats, arming and testing of weapons
  5. North Korea develops learned helplessness and generalises that all of “the West” are conspiring after it — further placing itself into a cycle of negativity

As the above introductory Psychology has shown, as opposed to punishing North Korea to discourage its behaviour, we must use reinforcement to encourage the likelihood of a desired behaviour. For example, we could either positively reinforce by providing incentives closely following a desired behaviour (increasing aid to reinforce the elimination of weapons) or negatively reinforce by withdrawing restrictions closely following a desired behaviour (removing sanctions or withdrawing troops from the South Korean border to reinforce weapon-elimination).

Sadly, the current practise does not provide a positive outlook:

“Actions must have consequences.” That was US President Barack Obama’s cry in the wake of North Korea’s second underground nuclear test at the end of last month.

Accordingly, the unanimous adoption of this resolution containing tougher sanctions against North Korea represents a significant rebuff for the Pyongyang government.

Our world works in fascinatingly absurd ways. Comments are welcome.